{"id":946,"date":"2024-01-05T05:03:32","date_gmt":"2024-01-05T05:03:32","guid":{"rendered":"https:\/\/tastycounter.net\/index.php\/2024\/01\/05\/tiktok-dat-muc-tieu-tro-thanh-doanh-nghiep-mua-sam-tri-gia-175-ty-usd-danh-bai-amazon\/"},"modified":"2024-01-05T05:03:32","modified_gmt":"2024-01-05T05:03:32","slug":"tiktok-dat-muc-tieu-tro-thanh-doanh-nghiep-mua-sam-tri-gia-175-ty-usd-danh-bai-amazon","status":"publish","type":"post","link":"https:\/\/tastycounter.net\/index.php\/2024\/01\/05\/tiktok-dat-muc-tieu-tro-thanh-doanh-nghiep-mua-sam-tri-gia-175-ty-usd-danh-bai-amazon\/","title":{"rendered":"TikTok \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh doanh nghi\u1ec7p mua s\u1eafm tr\u1ecb gi\u00e1 17,5 t\u1ef7 USD, \u0111\u00e1nh b\u1ea1i Amazon"},"content":{"rendered":"<\/p>\n
\n

Theo m\u1ed9t s\u1ed1 ngu\u1ed3n tin, TikTok c\u1ee7a ByteDance Ltd. \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Hoa K\u1ef3 c\u1ee7a m\u00ecnh l\u00ean g\u1ea5p 10 l\u1ea7n, l\u00ean t\u1edbi 17,5 t\u1ef7 USD trong n\u0103m nay, \u0111i\u1ec1u n\u00e0y g\u00e2y ra m\u1ed1i \u0111e d\u1ecda l\u1edbn h\u01a1n cho Amazon.com Inc.<\/p>\n

M\u1ee5c ti\u00eau v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0o n\u0103m 2024 cho phi\u00ean b\u1ea3n TikTok Shop c\u1ee7a Hoa K\u1ef3 – k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm – \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn trong c\u00e1c cu\u1ed9c h\u1ecdp n\u1ed9i b\u1ed9 trong nh\u1eefng tu\u1ea7n g\u1ea7n \u0111\u00e2y v\u00e0 v\u1eabn c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1ee5c ti\u00eau \u0111\u1ea7y tham v\u1ecdng c\u1ee7a TikTok t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 v\u1edbi Amazon m\u00e0 c\u00f2n v\u1edbi c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Trung Qu\u1ed1c l\u00e0 Temu v\u00e0 Shein, nh\u1eefng c\u00f4ng ty \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u1ebb tu\u1ed5i \u1edf M\u1ef9. Kh\u00f4ng gi\u1ed1ng nh\u01b0 hai c\u00f4ng ty \u0111\u1ed1i th\u1ee7, TikTok \u0111ang d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c video viral \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua.<\/p>\n

\"TikTok\"<\/p>\n

N\u0103m ngo\u00e1i, TikTok \u0111\u00e3 tr\u00ean \u0111\u00e0 t\u00edch l\u0169y \u0111\u01b0\u1ee3c kho\u1ea3ng 20 t\u1ef7 USD t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a to\u00e0n c\u1ea7u, trong \u0111\u00f3 \u0110\u00f4ng Nam \u00c1 \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn doanh thu th\u00f4ng qua n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3, theo Bloomberg News \u0111\u01b0a tin. Hi\u1ec7n c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 ch\u00e2u M\u1ef9 Latinh, n\u01a1i h\u1ecd d\u1ef1 \u0111\u1ecbnh tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong nh\u1eefng th\u00e1ng t\u1edbi.<\/p>\n

<\/ins><\/div>\n

TikTok cho bi\u1ebft trong m\u1ed9t tuy\u00ean b\u1ed1: \u201cC\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c suy \u0111o\u00e1n c\u1ee7a Hoa K\u1ef3 do Bloomberg \u0111\u1ea1i di\u1ec7n l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c\u201d<\/em>.<\/p>\n

ByteDance, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp c\u00e1ch \u0111\u00e2y h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 b\u1edfi Zhang Yiming v\u00e0 Liang Rubo, \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 Internet tr\u1ecb gi\u00e1 h\u01a1n 200 t\u1ef7 USD nh\u1edd t\u00ednh lan truy\u1ec1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng video ng\u1eafn TikTok v\u00e0 Douyin. TikTok Shop l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a c\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i B\u1eafc Kinh n\u00e0y, \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi ngo\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Doanh thu c\u1ee7a ByteDance \u0111\u00e3 t\u0103ng kho\u1ea3ng 30% v\u00e0o n\u0103m 2023 l\u00ean h\u01a1n 110 t\u1ef7 USD, v\u01b0\u1ee3t xa m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e2u \u0111\u1eddi h\u01a1n nhi\u1ec1u l\u00e0 Meta Platforms Inc. v\u00e0 Tencent Holdings Ltd.<\/p>\n

TikTok Shop cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua c\u00e1c m\u1eb7t h\u00e0ng trong khi cu\u1ed9n qua ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u0129nh vi\u1ec5n g\u1ed3m c\u00e1c video ng\u1eafn v\u00e0 stream tr\u1ef1c ti\u1ebfp trong \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh c\u1ee7a m\u00ecnh, hy v\u1ecdng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf cho Amazon ho\u1eb7c Sea Ltd. N\u1ed7 l\u1ef1c k\u1ebft h\u1ee3p s\u1ef1 d\u1ec5 d\u00e0ng mua s\u1eafm tr\u00ean Amazon v\u1edbi kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Instagram c\u1ee7a Meta \u0111\u00e3 gi\u00fap Douyin gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c t\u1eeb Alibaba Group Holding Ltd. v\u00e0 JD.com Inc., \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi c\u00e1c quy \u0111\u1ecbnh \u0111\u00f3ng c\u1eeda trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch \u0111\u00e3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean m\u1ea1ng.<\/p>\n

ByteDance c\u00f3 \u00fd \u0111\u1ecbnh xu\u1ea5t kh\u1ea9u m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh ra to\u00e0n c\u1ea7u. T\u1ea1i Hoa K\u1ef3, TikTok \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ee3 c\u1ea5p mi\u1ec5n ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng mu\u1ed1n rao b\u00e1n \u0111\u1ed3 d\u00f9ng, qu\u1ea7n \u00e1o v\u00e0 \u0111\u1ed3 trang \u0111i\u1ec3m trong video v\u00e0 bu\u1ed5i livestream. C\u00f4ng ty cho bi\u1ebft, v\u00e0o th\u00e1ng 11, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c \u01b0u \u0111\u00e3i Black Friday v\u00e0 Cyber Monday, h\u01a1n 5 tri\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi \u1edf M\u1ef9 \u0111\u00e3 mua th\u1ee9 g\u00ec \u0111\u00f3 tr\u00ean TikTok. N\u00f3 c\u00f3 kho\u1ea3ng 150 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong n\u01b0\u1edbc.<\/p>\n

TikTok h\u00f4m th\u1ee9 T\u01b0 \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd t\u0103ng ph\u00ed \u00e1p d\u1ee5ng cho ng\u01b0\u1eddi b\u00e1n l\u00ean 6% cho m\u1ed7i l\u1ea7n b\u00e1n b\u1eaft \u0111\u1ea7u v\u00e0o th\u00e1ng 4 v\u00e0 l\u00ean 8% v\u00e0o th\u00e1ng 7 \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0111\u00e1nh d\u1ea5u s\u1ef1 k\u1ebft th\u00fac c\u1ee7a nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi b\u00e1n. Kho\u1ea3n hoa h\u1ed3ng \u0111\u00f3 v\u1eabn th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi ph\u00ed ng\u01b0\u1eddi b\u00e1n tr\u00ean Amazon, th\u01b0\u1eddng l\u00e0 kho\u1ea3ng 15%, nh\u01b0ng t\u00edn hi\u1ec7u th\u00fac \u0111\u1ea9y TikTok nhanh ch\u00f3ng chuy\u1ec3n sang t\u1ea1o doanh thu t\u1eeb n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh.<\/p>\n

<\/ins><\/div>\n

Ng\u01b0\u1eddi M\u1ef9 ng\u00e0y c\u00e0ng tho\u1ea3i m\u00e1i mua s\u1eafm tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c, bao g\u1ed3m c\u1ea3 trang web th\u1eddi trang n\u1ed5i ti\u1ebfng Shein v\u00e0 Temu c\u1ee7a PDD Holdings Inc., nh\u1eefng trang n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn k\u1ec3 t\u1eeb khi ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o Super Bowl v\u00e0o th\u00e1ng 2.<\/p>\n

Kh\u00f4ng r\u00f5 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng m\u00e0 TikTok Shop \u0111\u00e3 \u0111\u1eb7t ra tr\u00ean to\u00e0n c\u1ea7u ho\u1eb7c cho c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. T\u1ea1i Indonesia, TikTok \u0111\u00e3 n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u01a1n v\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Tokopedia c\u1ee7a GoTo Group trong m\u1ed9t th\u1ecfa thu\u1eadn tr\u1ecb gi\u00e1 1,5 t\u1ef7 USD, cho ph\u00e9p c\u00f4ng ty kh\u1edfi \u0111\u1ed9ng l\u1ea1i d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh sau nhi\u1ec1u th\u00e1ng b\u1ecb ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng gi\u00e1m s\u00e1t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t s\u1ed1 ngu\u1ed3n tin, TikTok c\u1ee7a ByteDance Ltd. \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Hoa K\u1ef3 c\u1ee7a m\u00ecnh l\u00ean g\u1ea5p 10 l\u1ea7n, l\u00ean t\u1edbi 17,5 t\u1ef7 USD trong n\u0103m nay, \u0111i\u1ec1u n\u00e0y g\u00e2y ra m\u1ed1i \u0111e d\u1ecda l\u1edbn h\u01a1n cho Amazon.com Inc. M\u1ee5c ti\u00eau v\u1ec1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-946","post","type-post","status-publish","format-standard","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":0,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"wp:attachment":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}