{"id":817,"date":"2023-12-11T08:00:32","date_gmt":"2023-12-11T08:00:32","guid":{"rendered":"https:\/\/tastycounter.net\/index.php\/2023\/12\/11\/pinduoduo-vuot-mat-alibaba-mang-den-nhung-doi-moi-dang-ke-cho-e-commerce-trung-quoc\/"},"modified":"2023-12-11T08:00:32","modified_gmt":"2023-12-11T08:00:32","slug":"pinduoduo-vuot-mat-alibaba-mang-den-nhung-doi-moi-dang-ke-cho-e-commerce-trung-quoc","status":"publish","type":"post","link":"https:\/\/tastycounter.net\/index.php\/2023\/12\/11\/pinduoduo-vuot-mat-alibaba-mang-den-nhung-doi-moi-dang-ke-cho-e-commerce-trung-quoc\/","title":{"rendered":"Pinduoduo v\u01b0\u1ee3t m\u1eb7t Alibaba, mang \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u00e1ng k\u1ec3 cho e-commerce Trung Qu\u1ed1c"},"content":{"rendered":"<\/p>\n
\n

Jack Ma v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 ph\u00e1t minh ra ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Trung Qu\u1ed1c b\u1eb1ng c\u00e1ch \u0111\u1ed3ng s\u00e1ng l\u1eadp Alibaba Group Holding Ltd v\u00e0 \u0111\u01b0a n\u00f3 l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c t\u01b0 nh\u00e2n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc t\u1ef7 d\u00e2n n\u00e0y. Nh\u01b0ng c\u00e1ch \u0111\u00e2y v\u00e0i tu\u1ea7n, doanh nh\u00e2n n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i th\u1ee7 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00ec \u0111\u00e3 v\u01b0\u1ee3t xa \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a m\u00ecnh v\u00e0 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu cho ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n

\u201cXin ch\u00fac m\u1eebng Pinduoduo v\u00ec nh\u1eefng quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd trong nh\u1eefng n\u0103m qua\u201d<\/em>, Jack Ma vi\u1ebft tr\u00ean m\u1ed9t di\u1ec5n \u0111\u00e0n n\u1ed9i b\u1ed9, th\u00fac gi\u1ee5c h\u01a1n 220.000 nh\u00e2n vi\u00ean c\u1ee7a Alibaba \u201c\u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i c\u1ee7a m\u00ecnh\u201d<\/em>.<\/p>\n

V\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u c\u1ee7a Alibaba \u0111ang b\u1ecb lung lay<\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i Trung Qu\u1ed1c, c\u00e1i t\u00ean Pinduoduo c\u00f3 th\u1ec3 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. Tuy nhi\u00ean, c\u00f4ng ty m\u1edbi n\u1ed5i, c\u00f3 t\u00ean ch\u00ednh th\u1ee9c l\u00e0 PDD Holdings Inc, \u0111\u00e3 ng\u00e0y c\u00e0ng n\u1ed5i ti\u1ebfng trong nhi\u1ec1u n\u0103m qua, gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc v\u1edbi m\u1ed9t lo\u1ea1t \u0111\u1ed5i m\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng ty \u0111\u1ee9ng sau \u1ee9ng d\u1ee5ng mua s\u1eafm \u0111\u00ecnh \u0111\u00e1m Temu \u1edf M\u1ef9, \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 \u0111i t\u1eeb con s\u1ed1 0 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ee7a Amazon.com Inc. v\u00e0 Walmart Inc. ch\u1ec9 trong h\u01a1n m\u1ed9t n\u0103m. Sau nh\u1eefng b\u00ecnh lu\u1eadn c\u1ee7a Jack Ma, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a PDD l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u00e3 v\u01b0\u1ee3t l\u00ean tr\u00ean Alibaba, m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u1ecba ch\u1ea5n \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh \u0111\u00e3 b\u1ecb th\u1ed1ng tr\u1ecb h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 b\u1edfi c\u00f4ng ty m\u00e0 Jack Ma \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n

Daniel Ives, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Wedbush Securities cho bi\u1ebft: \u201c\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m b\u01b0\u1edbc ngo\u1eb7t \u0111\u1ed1i v\u1edbi PDD, v\u01b0\u1ee3t qua Alibaba\u201d. \u201cPDD l\u00e0 c\u00f4ng ty \u0111i \u0111\u1ea7u v\u1ec1 t\u01b0 t\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u1edf m\u1ecdi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, trong khi Alibaba l\u1ea1i g\u1eb7p ph\u1ea3i m\u1ed9t th\u1ea5t b\u1ea1i nh\u1ecf\u201d<\/em>.<\/p>\n

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PDD ch\u1ec9 m\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c 8 n\u0103m, b\u1eb1ng kho\u1ea3ng 1\/3 th\u1eddi gian Alibaba ho\u1ea1t \u0111\u1ed9ng. Ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u \u1edf Th\u01b0\u1ee3ng H\u1ea3i, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Colin Huang, \u0111\u00e3 mu\u1ed1n l\u00e0m cho ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn m\u1edbi n\u1ed5i tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng nh\u01b0 Alibaba v\u00e0 Amazon b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c t\u00ednh n\u0103ng t\u1eeb nh\u1eefng c\u00f4ng ty game m\u00e0 \u00f4ng \u0111\u00e3 \u0111i\u1ec1u h\u00e0nh tr\u01b0\u1edbc \u0111\u00e2y. Ng\u01b0\u1eddi mua s\u1eafm \u1edf PDD c\u00f3 \u0111\u01b0\u1ee3c m\u00f3n h\u1eddi b\u1eb1ng c\u00e1ch s\u0103n l\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 sau \u0111\u00f3 n\u00f3i v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u1ec1 nh\u1eefng \u01b0u \u0111\u00e3i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f9ng nhau \u0111\u1ea1t \u0111\u01b0\u1ee3c. Kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 thu th\u1eadp voucher chi\u1ebft kh\u1ea5u b\u1eb1ng c\u00e1ch quay b\u00e1nh xe roulette ho\u1eb7c nu\u00f4i c\u00e1 \u1ea3o trong \u1ee9ng d\u1ee5ng. \u00dd t\u01b0\u1edfng c\u1ee7a \u00f4ng Huang l\u00e0 l\u00e0m cho vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 mang t\u00ednh x\u00e3 h\u1ed9i h\u01a1n so v\u1edbi nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh mang l\u1ea1i.<\/p>\n

\u201cM\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 th\u1eed \u0111i\u1ec1u n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0ng ch\u01b0a ai th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c\u201d<\/em>, \u00f4ng Huang n\u00f3i trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Bloomberg News v\u00e0o n\u0103m 2017, m\u1ed9t trong nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ea7u ti\u00ean c\u1ee7a \u00f4ng v\u1edbi truy\u1ec1n th\u00f4ng n\u01b0\u1edbc ngo\u00e0i. \u201cCh\u00fang t\u00f4i c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh\u201d.<\/em><\/p>\n

\u00d4ng Huang t\u1eeb ch\u1ee9c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0o n\u0103m 2020 v\u00e0 PDD t\u1eeb ch\u1ed1i m\u1eddi c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tham gia ph\u1ecfng v\u1ea5n v\u1ec1 chuy\u1ec7n n\u00e0y. Trong m\u1ed9t tuy\u00ean b\u1ed1 v\u1edbi Bloomberg, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Temu cho bi\u1ebft c\u00e1c t\u00ednh n\u0103ng \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y trong trung t\u00e2m mua s\u1eafm ho\u1eb7c h\u1ed9i ch\u1ee3. Tuy\u00ean b\u1ed1 cho bi\u1ebft: \u201cV\u00ed d\u1ee5, c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian c\u1ee7a ch\u00fang t\u00f4i t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ee3t gi\u1ea3m gi\u00e1 ch\u1edbp nho\u00e1ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, trong khi v\u00f2ng quay gi\u1ea3i th\u01b0\u1edfng v\u00e0 r\u00fat th\u0103m may m\u1eafn c\u1ee7a ch\u00fang t\u00f4i g\u1ee3i nh\u1edb \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a trung t\u00e2m mua s\u1eafm\u201d. \u201cM\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u00e1i t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m ngo\u1ea1i tuy\u1ebfn quen thu\u1ed9c n\u00e0y trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, b\u1ed5 sung th\u00eam y\u1ebfu t\u1ed1 th\u00fa v\u1ecb v\u00e0 quen thu\u1ed9c cho ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn\u201d.<\/em><\/p>\n

\"Temu\"<\/em><\/p>\n

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Th\u00f4ng qua Temu, ng\u01b0\u1eddi d\u00f9ng \u1edf h\u01a1n 40 qu\u1ed1c gia hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng gi\u1ed1ng nh\u01b0 game v\u00e0 m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t c\u1ee7a c\u00f4ng ty. T\u1ea1i Hoa K\u1ef3, \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 g\u00e2y ch\u00fa \u00fd v\u00e0o th\u00e1ng 2 v\u1edbi qu\u1ea3ng c\u00e1o Super Bowl \u201cMua s\u1eafm nh\u01b0 m\u1ed9t t\u1ef7 ph\u00fa\u201d – v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t \u1edf qu\u1ed1c gia n\u00e0y. Temu.com l\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111a danh m\u1ee5c ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong d\u1ecbp Black Friday, v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng 84%, so v\u1edbi 2% t\u1ea1i Amazon.com, theo c\u00f4ng ty nghi\u00ean c\u1ee9u SameWeb.<\/p>\n

Li\u1ec7u \u1ee9ng d\u1ee5ng m\u1edbi c\u00f3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng?<\/h2>\n

Tuy nhi\u00ean, vi\u1ec7c n\u00e0y c\u0169ng c\u00f3 nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u. Kh\u00e1ch h\u00e0ng b\u1ecb cu\u1ed1n h\u00fat khi l\u01b0\u1edbt qua \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u00ecm nh\u1eefng m\u00f3n h\u1eddi r\u1ebb \u0111\u1ebfn m\u1ee9c kh\u00f3 tin, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng si\u00eau \u00e2m v\u1edbi gi\u00e1 3,28 USD ho\u1eb7c tai nghe nh\u00e9t tai gi\u1ed1ng AirPod v\u1edbi gi\u00e1 2,98 USD. Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 h\u00e0ng tri\u1ec7u \u0111\u00f4 la ti\u1ec1n tr\u1ee3 gi\u00e1 v\u00e0 ti\u1ebfp th\u1ecb, li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 \u1edf l\u1ea1i kh\u00f4ng? Wish.com, Groupon, Pets.com \u0111\u00e3 chi m\u1ea1nh tay cho c\u00e1c kho\u1ea3n tr\u1ee3 gi\u00e1 ch\u1ec9 \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

\u201cTemu c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p hi\u1ec7n t\u1ea1i v\u00f4 th\u1eddi h\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 x\u00f3i m\u00f2n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb quan tr\u1ecdng c\u1ee7a n\u00f3\u201d, <\/em>c\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Morgan Stanley, bao g\u1ed3m c\u1ea3 Simeon Gutman, \u0111\u00e3 vi\u1ebft trong m\u1ed9t b\u00e1o c\u00e1o c\u00f3 t\u1ef1a \u0111\u1ec1 \u201cHi\u1ec7u \u1ee9ng Temu\u201d g\u1ea7n \u0111\u00e2y. \u201cD\u1eef li\u1ec7u c\u00f3 th\u1ec3 cho th\u1ea5y Temu \u0111ang ‘thu h\u00fat’ nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u1edbi m\u00e0 kh\u00f4ng t\u1ea1o ra s\u1ef1 g\u1eafn b\u00f3 sau nh\u1eefng l\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ea7u ti\u00ean tr\u00ean n\u1ec1n t\u1ea3ng”.<\/em><\/p>\n

PDD v\u00e0 Temu c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u1ee7ng h\u1ed9. Vi\u1ec7c n\u00e0y ch\u1ec9 ra r\u1eb1ng c\u00f4ng ty m\u1eb9 \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng th\u00e0nh kh\u00e1ch h\u00e0ng sinh l\u1eddi.<\/p>\n

PDD \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng thu nh\u1eadp r\u00f2ng kho\u1ea3ng 60% trong n\u0103m nay l\u00ean 51 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7 (7,1 t\u1ef7 USD hay 33,24 t\u1ef7 RM) tr\u00ean doanh thu 235 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7. Temu hi\u1ec7n \u0111ang l\u1ed7 h\u00e0ng t\u1ef7 USD, nh\u01b0ng nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng n\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty theo th\u1eddi gian.<\/p>\n

\u201cCh\u00fang t\u00f4i k\u1ef3 v\u1ecdng c\u00f4ng ty s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao tr\u00ean to\u00e0n c\u1ea7u trong nh\u1eefng n\u0103m t\u1edbi\u201d,<\/em> c\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Sanford C. Bernstein do Robin Zhu \u0111\u1ee9ng \u0111\u1ea7u cho bi\u1ebft trong m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u v\u00e0o th\u00e1ng 8.<\/p>\n

Nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u00e1ng k\u1ec3 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

PDD cho bi\u1ebft h\u1ecd \u0111ang mang l\u1ea1i nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u00e1ng k\u1ec3 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m mua s\u1eafm t\u01b0\u01a1ng t\u00e1c gi\u1ed1ng nh\u01b0 game v\u00e0 chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 h\u01a1n, k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c nh\u00e0 m\u00e1y v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n. \u201cM\u00f4 h\u00ecnh “ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn nh\u00e0 s\u1ea3n xu\u1ea5t” (C2M) v\u1edbi Pinduoduo l\u00e0 n\u1ed7 l\u1ef1c ti\u00ean phong \u1edf Trung Qu\u1ed1c. V\u1edbi Temu, ch\u00fang t\u00f4i \u0111ang \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh n\u00e0y cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u\u201d<\/em>, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a c\u00f4ng ty cho bi\u1ebft trong tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh.<\/p>\n

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C\u1ea3 \u00f4ng Ma v\u00e0 \u00f4ng Huang \u0111\u1ec1u \u0111\u1ea1i di\u1ec7n cho s\u1ef1 thay \u0111\u1ed5i th\u1ebf h\u1ec7 trong ng\u00e0nh c\u00f4ng ngh\u1ec7 Trung Qu\u1ed1c. Jack Ma, 59 tu\u1ed5i, \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n khi c\u00f2n l\u00e0 m\u1ed9t c\u1eadu b\u00e9 \u0111\u1ec3 h\u1ecdc ti\u1ebfng Anh t\u1eeb ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh khi \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda n\u1ec1n kinh t\u1ebf cho c\u00e1c doanh nghi\u1ec7p t\u01b0 nh\u00e2n. \u00d4ng n\u1ea3y ra \u00fd t\u01b0\u1edfng th\u00e0nh l\u1eadp Alibaba khi th\u1eed t\u00ecm ki\u1ebfm bia tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn ra r\u1eb1ng h\u1ea7u nh\u01b0 kh\u00f4ng t\u00ecm th\u1ea5y g\u00ec b\u1eb1ng ti\u1ebfng Trung Qu\u1ed1c.<\/p>\n

\u00d4ng Huang, th\u1ea7n \u0111\u1ed3ng to\u00e1n h\u1ecdc tr\u1ebb khi m\u1edbi 16 tu\u1ed5i, b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i to\u00e0n c\u1ea7u. \u00d4ng theo h\u1ecdc cao h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Wisconsin, sau \u0111\u00f3 l\u00e0m vi\u1ec7c cho c\u1ea3 Microsoft Corp v\u00e0 Google. Khi th\u00e0nh l\u1eadp PDD, \u00f4ng \u0111\u00e3 nh\u1eadn ra c\u01a1 h\u1ed9i gi\u1eefa hai c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 Trung Qu\u1ed1c \u2013 Alibaba v\u00e0 Tencent Holdings Ltd, g\u00e3 kh\u1ed5ng l\u1ed3 v\u1ec1 game v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u00d4ng nh\u1eadn ra r\u1eb1ng Alibaba th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ec3 l\u00e0m t\u1ed1t m\u1ea3ng x\u00e3 h\u1ed9i v\u00e0 game, trong khi Tencent l\u1ea1i ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn. \u201cHai c\u00f4ng ty n\u00e0y kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u nhau\u201d, <\/em>\u00f4ng\u00a0Huang n\u00f3i trong cu\u1ed9c ph\u1ecfng v\u1ea5n n\u0103m 2017. \u201cH\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u ng\u01b0\u1eddi kia ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch n\u00e0o\u201d.<\/em><\/p>\n

PDD \u0111\u00e3 ph\u1ea3i tr\u1ea3i qua r\u1ea5t nhi\u1ec1u tr\u1edf ng\u1ea1i tr\u00ean con \u0111\u01b0\u1eddng \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng. Sau khi IPO tr\u00ean Nasdaq v\u00e0o n\u0103m 2018, c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi m\u1ee9c gi\u00e1 ch\u00e0o b\u00e1n l\u1ea7n \u0111\u1ea7u ra c\u00f4ng ch\u00fang trong b\u1ed1i c\u1ea3nh lo ng\u1ea1i v\u1ec1 l\u1ee3i nhu\u1eadn. Alibaba v\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c b\u1eaft \u0111\u1ea7u b\u1eaft ch\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a PDD. \u00d4ng Huang c\u0169ng t\u1eeb ch\u1ee9c ch\u1ee7 t\u1ecbch v\u00e0o n\u0103m 2021 sau khi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng c\u1ee7a \u00f4ng t\u0103ng l\u00ean 45 t\u1ef7 USD, v\u00e0o th\u1eddi \u0111i\u1ec3m B\u1eafc Kinh b\u1eaft \u0111\u1ea7u \u0111\u00e0n \u00e1p nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef7 ph\u00fa c\u1ee7a Trung Qu\u1ed1c nh\u01b0 Jack Ma.<\/p>\n

Tuy nhi\u00ean, PDD \u0111\u00e3 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. D\u01b0\u1edbi th\u1eddi CEO Chen Lei, c\u00f4ng ty \u0111\u00e3 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng sang c\u00e1c th\u00e0nh ph\u1ed1 nh\u1ecf h\u01a1n c\u1ee7a Trung Qu\u1ed1c v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. C\u00f4ng ty \u0111\u00e3 c\u00f3 l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2021 khi doanh thu \u0111\u1ea1t 94 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7, sau \u0111\u00f3 l\u1ee3i nhu\u1eadn t\u0103ng g\u1ea5p 3 l\u1ea7n v\u00e0o n\u0103m ngo\u00e1i khi doanh thu t\u0103ng l\u00ean 131 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7.<\/p>\n

C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p ba v\u00e0 c\u1ea5p b\u1ed1n, v\u01b0\u1ee3t qua cu\u1ed9c chi\u1ebfn gay g\u1eaft v\u1edbi nh\u1eefng c\u00f4ng ty \u0111\u01b0\u01a1ng nhi\u1ec7m \u1edf c\u00e1c \u0111\u00f4 th\u1ecb gi\u00e0u c\u00f3 h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 khi n\u1ec1n kinh t\u1ebf Trung Qu\u1ed1c ph\u1ea3i ch\u1ecbu \u0111\u1ef1ng nhi\u1ec1u n\u0103m b\u1ecb phong t\u1ecfa v\u00ec Covid. Ban qu\u1ea3n tr\u1ecb \u0111\u00e3 v\u01b0\u1ee3t qua nh\u1eefng th\u1eddi \u0111i\u1ec3m th\u1eed th\u00e1ch \u0111\u00f3 bao g\u1ed3m Chen, ng\u01b0\u1eddi c\u0169ng \u0111\u00e3 theo h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Wisconsin; Zhao Jiazhen, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp hi\u1ec7n l\u00e0 \u0111\u1ed3ng CEO; v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Gu Pingping. Gu, m\u1ed9t trong nh\u1eefng ph\u1ee5 n\u1eef c\u1ea5p cao nh\u1ea5t trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 Trung Qu\u1ed1c, \u0111\u01b0\u1ee3c coi l\u00e0 ki\u1ebfn tr\u00fac s\u01b0 cho chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a Temu.<\/p>\n

\"PDD\"<\/p>\n

PDD ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a Alibaba. V\u00e0o th\u00e1ng 10 n\u0103m 2020, Jack Ma \u0111\u00e3 c\u00f3 b\u00e0i ph\u00e1t bi\u1ec3u n\u1ed5i ti\u1ebfng ch\u1ec9 tr\u00edch c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd B\u1eafc Kinh v\u1ec1 vi\u1ec7c h\u1ecd gi\u00e1m s\u00e1t c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed5i m\u1edbi nh\u01b0 c\u00f4ng ngh\u1ec7. \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c \u0111\u00e3 nhanh ch\u00f3ng tr\u1ea5n \u00e1p chi nh\u00e1nh t\u00e0i ch\u00ednh c\u1ee7a Alibaba, Ant Group Co, v\u00e0 sau \u0111\u00f3 l\u00e0 ch\u00ednh Alibaba. Ch\u00ednh ph\u1ee7 ch\u1ec9 tr\u00edch gay g\u1eaft c\u00e1c c\u00f4ng ty \u201cn\u1ec1n t\u1ea3ng\u201d \u0111\u00e3 l\u1ee3i d\u1ee5ng s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u1ea1n ch\u1ebf c\u1ea1nh tranh v\u00e0 ph\u1ea1t Alibaba m\u1ee9c k\u1ef7 l\u1ee5c 2,8 t\u1ef7 USD v\u00e0o n\u0103m 2021 sau m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n.<\/p>\n

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Xiaoyan Wang, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch t\u1ea1i 86Research c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i, cho bi\u1ebft nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Alibaba \u0111\u00e3 ph\u1ea3i c\u1ea9n tr\u1ecdng h\u01a1n do s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00ednh ph\u1ee7 \u2013 m\u1ed9t l\u00fd do c\u00f3 l\u1ebd khi\u1ebfn c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y kh\u00f4ng th\u1ec3 b\u1eaft k\u1ecbp chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a PDD. Ng\u01b0\u1eddi n\u00e0y cho bi\u1ebft: \u201cVi\u1ec7c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh v\u1ec1 c\u00f4ng ngh\u1ec7 t\u1eadp trung v\u00e0o nh\u1eefng lo ng\u1ea1i r\u1eb1ng c\u00e1c c\u00f4ng ty Internet qu\u00e1 m\u1ea1nh”. \u201cPDD ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00edt \u00e1p l\u1ef1c h\u01a1n nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 n\u00e0y\u201d<\/em>.<\/p>\n

Jack Ma tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng trong nhi\u1ec1u th\u1eadp k\u1ef7 kh\u00f4ng ch\u1ec9 v\u00ec c\u00f4ng ty m\u00e0 c\u00f2n v\u00ec h\u1ed3 s\u01a1 c\u00f4ng khai c\u1ee7a \u00f4ng. Trong khi Jack Ma xu\u1ea5t hi\u1ec7n t\u1ea1i Davos v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n c\u1ea5p cao kh\u00e1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, Colin Huang h\u1ea7u nh\u01b0 \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c. Trong c\u00e1c b\u00e1o c\u00e1o thu nh\u1eadp v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, PDD nhi\u1ec1u l\u1ea7n nh\u1ea5n m\u1ea1nh mong mu\u1ed1n gi\u00fap ng\u01b0\u1eddi d\u00e2n \u1edf n\u00f4ng th\u00f4n tho\u00e1t ngh\u00e8o, gi\u00fap n\u00f4ng d\u00e2n \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 an ninh l\u01b0\u01a1ng th\u1ef1c v\u00e0 khan hi\u1ebfm.<\/p>\n

PDD s\u1ebd c\u1ea7n t\u1ea5t c\u1ea3 s\u1ef1 nh\u1ea1y b\u00e9n v\u1ec1 ch\u00ednh tr\u1ecb c\u1ee7a m\u00ecnh khi m\u1edf r\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u. V\u1ec1 nhi\u1ec1u m\u1eb7t, Temu gi\u1ed1ng v\u1edbi TikTok – m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty m\u1eb9 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Trung Qu\u1ed1c.<\/p>\n

Tuy nhi\u00ean, trong khi c\u00e1c ch\u00ednh tr\u1ecb gia \u1edf Washington \u0111e d\u1ecda c\u1ea5m TikTok th\u00ec PDD g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n tho\u00e1t kh\u1ecfi s\u1ef1 gi\u00e1m s\u00e1t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 do c\u00e1c video c\u1ee7a TikTok \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nguy hi\u1ec3m trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ebb em M\u1ef9, trong khi vi\u1ec7c mua h\u00e0ng gi\u00e1 r\u1ebb l\u1ea1i \u00edt mang \u00e2m h\u01b0\u1edfng ch\u00ednh tr\u1ecb. Ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c ch\u00ednh tr\u1ecb gia \u1edf Washington v\u1eabn ch\u01b0a ch\u00fa \u00fd \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 t\u1eeb PDD.<\/p>\n

Temu \u0111\u00e3 t\u1ea1o ra c\u01a1n s\u1ed1t t\u1ea3i xu\u1ed1ng trong n\u0103m nay v\u1edbi qu\u1ea3ng c\u00e1o Super Bowl v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb r\u1ea7m r\u1ed9 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook. \u1ee8ng d\u1ee5ng n\u00e0y c\u0169ng g\u00e2y nghi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u00e1ng s\u1ee3. Sau khi c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m, b\u1ea1n s\u1ebd ngay l\u1eadp t\u1ee9c c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c phi\u1ebfu gi\u1ea3m gi\u00e1 tr\u1ecb gi\u00e1 $200 n\u1ebfu b\u1ea1n quay roulette – v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u gi\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng g\u00ec \u0111\u00f3. Sau \u0111\u00f3, b\u1ea1n bi\u1ebft r\u1eb1ng phi\u1ebfu gi\u1ea3m gi\u00e1 c\u1ee7a m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c t\u0103ng l\u00ean $300 – n\u1ebfu b\u1ea1n mua h\u00e0ng trong v\u00f2ng 10 ph\u00fat. \u0110i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y vi\u1ec7c t\u00ecm mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00ecnh ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn.<\/p>\n

PDD \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/h2>\n

D\u1ecbch v\u1ee5 di \u0111\u1ed9ng n\u00e0y c\u00f3 48,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh h\u00e0ng th\u00e1ng \u1edf M\u1ef9 t\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 10, ch\u1ec9 k\u00e9m 27% so v\u1edbi Amazon, theo Sensor Tower, c\u00f4ng c\u1ee5 theo d\u00f5i \u1ee9ng d\u1ee5ng. Trang web c\u1ee7a Temu \u0111\u00e3 thu h\u00fat kho\u1ea3ng 100 tri\u1ec7u kh\u00e1ch truy c\u1eadp trong th\u00e1ng 11, tr\u1edf th\u00e0nh trang web b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn th\u1ee9 b\u1ea3y \u1edf M\u1ef9 sau Amazon, eBay, Walmart v\u00e0 c\u00e1c trang kh\u00e1c, theo \u01b0\u1edbc t\u00ednh c\u1ee7a SameWeb.<\/p>\n

Temu \u0111\u00e3 nhanh ch\u00f3ng v\u01b0\u1ee3t qua m\u1ed9t \u1ee9ng d\u1ee5ng kh\u00e1c c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Trung Qu\u1ed1c l\u00e0 Shein. Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua d\u1ecbch v\u1ee5 th\u1eddi trang nhanh v\u00e0o th\u00e1ng 5 t\u1ea1i M\u1ef9, \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 kho\u1ea3ng 20%, theo Bloomberg Second Measure, chuy\u00ean ph\u00e2n t\u00edch c\u00e1c giao d\u1ecbch th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u1ebb ghi n\u1ee3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. K\u1ec3 t\u1eeb \u0111\u00f3, \u1ee9ng d\u1ee5ng \u0111\u00e3 k\u00e9o d\u00e0i v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u \u0111\u00f3 nhi\u1ec1u th\u00e1ng v\u00e0 v\u00e0o th\u00e1ng 11 \u0111\u00e3 ghi nh\u1eadn doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c quan s\u00e1t g\u1ea7n nh\u01b0 g\u1ea5p 3 l\u1ea7n c\u1ee7a Shein trong n\u01b0\u1edbc.<\/p>\n

Theo Zhu v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch kh\u00e1c c\u1ee7a Bernstein, doanh thu c\u1ee7a Temu trong qu\u00fd 3 c\u00f3 th\u1ec3 t\u0103ng h\u01a1n 300% l\u00ean kho\u1ea3ng 1,8 t\u1ef7 USD. H\u1ecd \u01b0\u1edbc t\u00ednh Temu s\u1ebd l\u1ed7 3,65 t\u1ef7 USD trong n\u0103m nay v\u1edbi doanh thu 13 t\u1ef7 USD, nh\u01b0ng hy v\u1ecdng n\u00f3 s\u1ebd c\u00f3 l\u00e3i v\u00e0o n\u0103m 2025 ho\u1eb7c 2026.<\/p>\n

C\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Temu c\u00f3 th\u1ec3 ch\u1ec9 t\u1ed3n t\u1ea1i trong th\u1eddi gian ng\u1eafn. Theo kh\u1ea3o s\u00e1t c\u1ee7a Morgan Stanley, kho\u1ea3ng 44% ng\u01b0\u1eddi mua s\u1eafm \u0111ang chi ti\u00eau \u00edt h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y trong khi ch\u1ec9 22% chi ti\u00eau nhi\u1ec1u h\u01a1n, m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang thu h\u00fat nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u1edbi mua h\u00e0ng m\u00e0 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Ng\u01b0\u1eddi mua h\u00e0ng Temu ch\u1ee7 y\u1ebfu l\u00e0 ph\u1ee5 n\u1eef, ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i v\u00e0 ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p. Theo c\u00f4ng ty, h\u01a1n m\u1ed9t n\u1eeda c\u00f3 thu nh\u1eadp h\u00e0ng n\u0103m d\u01b0\u1edbi 50.000 USD v\u00e0 58% ng\u01b0\u1eddi h\u01a1n 45 tu\u1ed5i.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a Temu v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng. C\u00e1c ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a r\u1ea5t \u0111a d\u1ea1ng. Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ph\u00e0n n\u00e0n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 nh\u1eefng sai s\u00f3t trong qu\u00e1 tr\u00ecnh giao h\u00e0ng. Ngay c\u1ea3 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u0169ng cho r\u1eb1ng t\u00ednh g\u00e2y nghi\u1ec7n c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y th\u1eadt \u0111\u00e1ng lo ng\u1ea1i.<\/p>\n

Temu ph\u1ea3n \u0111\u1ed1i b\u1ea5t k\u1ef3 s\u1ef1 so s\u00e1nh n\u00e0o v\u1edbi Wish.com, hi\u1ec7n t\u01b0\u1ee3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng e-commerce \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2018 khi n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u1ecfa thu\u1eadn ti\u1ebfp th\u1ecb v\u1edbi Los Angeles Lakers v\u00e0 c\u00e1c c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 World Cup – v\u00e0 sau \u0111\u00f3 ch\u1ee9ng ki\u1ebfn doanh thu s\u1ee5p gi\u1ea3m m\u1ea1nh sau khi ng\u1eebng tr\u1ee3 gi\u00e1. \u201cN\u1ec1n t\u1ea3ng v\u00e0 chu\u1ed7i cung \u1ee9ng c\u1ee7a ch\u00fang t\u00f4i kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi Wish.com\u201d,<\/em> c\u00f4ng ty cho bi\u1ebft trong m\u1ed9t tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft th\u00eam r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch c\u1eaft b\u1ecf nh\u1eefng b\u00ean trung gian gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

<\/ins><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jack Ma v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 ph\u00e1t minh ra ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Trung Qu\u1ed1c b\u1eb1ng c\u00e1ch \u0111\u1ed3ng s\u00e1ng l\u1eadp Alibaba Group Holding Ltd v\u00e0 \u0111\u01b0a n\u00f3 l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c t\u01b0 nh\u00e2n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc t\u1ef7 d\u00e2n n\u00e0y. Nh\u01b0ng c\u00e1ch \u0111\u00e2y v\u00e0i tu\u1ea7n, doanh nh\u00e2n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:attachment":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}