{"id":695,"date":"2023-11-19T08:53:34","date_gmt":"2023-11-19T08:53:34","guid":{"rendered":"https:\/\/tastycounter.net\/index.php\/2023\/11\/19\/ai-kho-co-the-thay-doi-duoc-thi-phan-cua-cong-cu-tim-kiem\/"},"modified":"2023-11-19T08:53:34","modified_gmt":"2023-11-19T08:53:34","slug":"ai-kho-co-the-thay-doi-duoc-thi-phan-cua-cong-cu-tim-kiem","status":"publish","type":"post","link":"https:\/\/tastycounter.net\/index.php\/2023\/11\/19\/ai-kho-co-the-thay-doi-duoc-thi-phan-cua-cong-cu-tim-kiem\/","title":{"rendered":"AI kh\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm"},"content":{"rendered":"<\/p>\n
\n

B\u1ea5t ch\u1ea5p vi\u1ec7c Microsoft \u0111\u01b0a c\u00f4ng ngh\u1ec7 AI v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing<\/a>, c\u00f4ng ty n\u00e0y v\u1eabn kh\u00f4ng th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 Google. Theo con s\u1ed1 m\u1edbi nh\u1ea5t t\u1eeb \u200b\u200bc\u00f4ng ty theo d\u00f5i th\u1ecb tr\u01b0\u1eddng StatCounter, th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm c\u1ee7a Google t\u1ea1i Hoa K\u1ef3 trong th\u00e1ng 10 l\u00e0 88,1%, t\u0103ng nh\u1eb9 so v\u1edbi th\u00e1ng 10 n\u0103m 2022 l\u00e0 86,75%.<\/p>\n

Trong khi \u0111\u00f3, th\u1ecb ph\u1ea7n c\u1ee7a Bing trong c\u00f9ng k\u1ef3 gi\u1ea3m t\u1eeb 7,4% n\u0103m 2022 xu\u1ed1ng c\u00f2n 6,92% v\u00e0o n\u0103m 2023. V\u1edbi DuckDuckGo<\/a>, con s\u1ed1 n\u00e0y c\u0169ng gi\u1ea3m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc t\u1eeb 2,34% xu\u1ed1ng 1,91%.<\/p>\n

T\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm c\u1ee7a Google th\u1eadm ch\u00ed c\u00f2n nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1ea1t 91,55% so v\u1edbi 3,11% c\u1ee7a Bing. C\u00f2n t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u1ee7a Bing t\u1ed1t h\u01a1n \u1edf m\u1ee9c 9,14%, m\u1eb7c d\u00f9 v\u1eabn gi\u1ea3m t\u1eeb 9,92% v\u00e0o n\u0103m 2022.<\/p>\n

\"bing<\/p>\n

\u1ede tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Google c\u0169ng th\u1ed1ng tr\u1ecb g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm v\u1edbi t\u1ec9 l\u1ec7 l\u00ean \u0111\u1ebfn 94,93% – Bing \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 t\u01b0 (0,53%) sau c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Yandex c\u1ee7a Nga (1,64%) v\u00e0 Baidu c\u1ee7a Trung Qu\u1ed1c (1,2%).<\/p>\n

<\/ins><\/div>\n

Khi Microsoft c\u00f4ng b\u1ed1 r\u1eb1ng v\u00e0o th\u00e1ng 2 r\u1eb1ng h\u1ecd s\u1ebd t\u00edch h\u1ee3p AI v\u00e0o Bing, m\u1ed9t s\u1ed1 chuy\u00ean gia c\u00f4ng ngh\u1ec7 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ed9ng th\u00e1i n\u00e0y s\u1ebd mang l\u1ea1i cho c\u00f4ng ty \u0111\u00f2n b\u1ea9y m\u00e0 h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm t\u1eeb l\u00e2u \u0111\u1ec3 gi\u00e0nh l\u1ea5y m\u1ed9t s\u1ed1 th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm t\u1eeb Google.<\/p>\n

Greg Sterling, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Near Media, m\u1ed9t trang web tin t\u1ee9c, b\u00ecnh lu\u1eadn v\u00e0 ph\u00e2n t\u00edch, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u1ef1u bi\u00ean t\u1eadp vi\u00ean \u0111\u00f3ng g\u00f3p cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u01b0u \u00fd r\u1eb1ng: “Quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai c\u1ee7a Microsoft c\u00f3 th\u1ec3 \u0111\u00e3 g\u00f3p ph\u1ea7n khi\u1ebfn h\u00e3ng kh\u00f4ng th\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u1ee3i th\u1ebf AI ban \u0111\u1ea7u c\u1ee7a m\u00ecnh th\u00e0nh th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm l\u1edbn h\u01a1n.”<\/strong><\/em><\/p>\n

\"cong<\/p>\n

Mark N. Vena, ch\u1ee7 t\u1ecbch v\u00e0 l\u00e0 nh\u00e0 ph\u00e2n t\u00edch ch\u00ednh t\u1ea1i SmartTech Research \u1edf San Jose, California nh\u1eadn x\u00e9t, quy\u1ebft \u0111\u1ecbnh t\u00edch h\u1ee3p AI v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing c\u1ee7a Microsoft \u0111\u00e3 kh\u00f4ng mang l\u1ea1i cho h\u00e3ng n\u00e0y b\u1ea5t k\u1ef3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

\u00d4ng c\u0169ng chia s\u1ebb th\u00eam tr\u00ean TechNewsWorld: \u201cB\u1ea5t ch\u1ea5p nh\u1eefng ti\u1ebfn b\u1ed9 trong thu\u1eadt to\u00e1n AI, Bing v\u1eabn ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ed1 h\u1eefu c\u1ee7a Google\u201d. \u201cNg\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ea5y k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n, t\u1ea1o ra th\u00e1ch th\u1ee9c cho Microsoft trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1ng k\u1ec3.\u201d<\/p>\n

\u201c\u0110\u1ea5u tr\u01b0\u1eddng t\u00ecm ki\u1ebfm \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u00ean Google khi\u1ebfn c\u00e1c c\u1ea3i ti\u1ebfn AI c\u1ee7a Bing g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t ph\u00e1 \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 th\u1ecb ph\u1ea7n. Microsoft ti\u1ebfp t\u1ee5c v\u1eadt l\u1ed9n v\u1edbi nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n l\u00e0 thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u01b0u th\u1ebf t\u00ecm ki\u1ebfm c\u1ee7a Google,\u201d \u00f4ng n\u00f3i th\u00eam.<\/p>\n

<\/ins><\/div>\n

Rob Enderle, ch\u1ee7 t\u1ecbch v\u00e0 nh\u00e0 ph\u00e2n t\u00edch ch\u00ednh c\u1ee7a Enderle Group, m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u1edf Bend, Ore., \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng Google l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ed1 h\u1eefu. \u00d4ng chia s\u1ebb r\u1eb1ng \u201cPh\u1ea3i m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 h\u1ea1 g\u1ee5c m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ed1 h\u1eefu. “Ng\u01b0\u1eddi d\u00f9ng h\u1ecd \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng Google.\u201d<\/p>\n

\u00d4ng c\u0169ng gi\u1ea3i th\u00edch r\u1eb1ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 thay th\u1ebf m\u1ed9t nh\u00e0 cung c\u1ea5p c\u1ed1 h\u1eefu. \u201cB\u1ea1n ph\u1ea3i l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u00edch c\u00f4ng c\u1ee5 h\u1ecd \u0111ang s\u1eed d\u1ee5ng v\u00ec n\u1ebfu c\u00f4ng c\u1ee5 h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u0111\u1ee7 t\u1ed1t th\u00ec h\u1ecd c\u0169ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n\u201d \u00f4ng n\u00f3i.<\/p>\n

\u201cB\u1ea1n ph\u1ea3i thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng kh\u00f4ng ch\u1ec9 c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n m\u00e0 c\u00f2n ph\u1ea3i thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng nh\u1eefng g\u00ec h\u1ecd \u0111ang s\u1eed d\u1ee5ng ch\u01b0a \u0111\u1ee7 t\u1ed1t,\u201d.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea5t ch\u1ea5p vi\u1ec7c Microsoft \u0111\u01b0a c\u00f4ng ngh\u1ec7 AI v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing, c\u00f4ng ty n\u00e0y v\u1eabn kh\u00f4ng th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 Google. Theo con s\u1ed1 m\u1edbi nh\u1ea5t t\u1eeb \u200b\u200bc\u00f4ng ty theo d\u00f5i th\u1ecb tr\u01b0\u1eddng StatCounter, th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm c\u1ee7a Google t\u1ea1i Hoa K\u1ef3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":0,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"wp:attachment":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}