{"id":626,"date":"2023-11-09T05:06:09","date_gmt":"2023-11-09T05:06:09","guid":{"rendered":"https:\/\/tastycounter.net\/index.php\/2023\/11\/09\/google-khang-dinh-chia-se-doanh-thu-quang-cao-tim-kiem-la-can-thiet-de-ho-tro-android\/"},"modified":"2023-11-09T05:06:09","modified_gmt":"2023-11-09T05:06:09","slug":"google-khang-dinh-chia-se-doanh-thu-quang-cao-tim-kiem-la-can-thiet-de-ho-tro-android","status":"publish","type":"post","link":"https:\/\/tastycounter.net\/index.php\/2023\/11\/09\/google-khang-dinh-chia-se-doanh-thu-quang-cao-tim-kiem-la-can-thiet-de-ho-tro-android\/","title":{"rendered":"Google kh\u1eb3ng \u0111\u1ecbnh chia s\u1ebb doanh thu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 Android"},"content":{"rendered":"<\/p>\n
\n

Theo m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty, Google kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u00e0ng t\u1ef7 USD m\u00e0 h\u00e3ng n\u00e0y tr\u1ea3 cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 nh\u00e0 m\u1ea1ng kh\u00f4ng d\u00e2y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u1ed5i m\u1edbi v\u00e0 h\u1ed7 tr\u1ee3 h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m Android, gi\u00fap h\u1ecd c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi iPhone c\u1ee7a Apple.<\/p>\n

Jamie Rosenberg, ng\u01b0\u1eddi l\u00e0m ch\u1ee9ng b\u1ea3o v\u1ec7 g\u00e3 kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm h\u00f4m th\u1ee9 T\u01b0 v\u1eeba qua trong phi\u00ean t\u00f2a ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a B\u1ed9 T\u01b0 ph\u00e1p \u1edf Washington, cho bi\u1ebft: S\u1ef1 c\u1ea1nh tranh gi\u1eefa Google v\u00e0 Apple c\u1ee7a Alphabet Inc. \u0111ang \u201cc\u1ef1c k\u1ef3 kh\u1ed1c li\u1ec7t\u201d<\/em>. Rosenberg, hi\u1ec7n l\u00e0 nh\u00e2n vi\u00ean b\u00e1n th\u1eddi gian c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm, gia nh\u1eadp c\u00f4ng ty v\u00e0o n\u0103m 2010 v\u1edbi nhi\u1ec7m v\u1ee5 t\u1eadp trung v\u00e0o Android v\u00e0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Google Play.<\/p>\n

Rosenberg cho bi\u1ebft, b\u1eb1ng c\u00e1ch chia s\u1ebb doanh thu t\u1eeb t\u00ecm ki\u1ebfm v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh nh\u01b0 Samsung Electronics Co. v\u00e0 nh\u1eefng nh\u00e0 m\u1ea1ng kh\u00f4ng d\u00e2y nh\u01b0 Verizon Communications Inc., Google \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng ty \u0111\u00f3 c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m Android m\u1edbi v\u00e0 gi\u00fap duy tr\u00ec ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch ti\u1ebfp t\u1ee5c cung c\u1ea5p nh\u1eefng b\u1ea3n c\u1eadp nh\u1eadt b\u1ea3o m\u1eadt. .<\/p>\n

\u00d4ng n\u00f3i: \u201cCh\u00fang t\u00f4i mu\u1ed1n c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh c\u00f3 nh\u1eefng \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p\u201d<\/em>, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft th\u00eam r\u1eb1ng chia s\u1ebb doanh thu l\u00e0 m\u1ed9t \u201cc\u01a1 ch\u1ebf c\u1ee7ng c\u1ed1\u201d<\/em> cho \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

B\u1ed9 T\u01b0 ph\u00e1p \u0111\u00e3 ki\u1ec7n Google v\u00ec vi ph\u1ea1m ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n, cho r\u1eb1ng h\u00e0ng t\u1ef7 \u0111\u00f4 la Google tr\u1ea3 cho Apple, Samsung v\u00e0 c\u00e1c h\u00e3ng kh\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1eb7c \u0111\u1ecbnh tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 PC \u0111\u00e3 ng\u0103n c\u1ea3n nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ec3 \u0111\u1ed5i l\u1ea5y v\u1ecb tr\u00ed m\u1eb7c \u0111\u1ecbnh, Google tr\u1ea3 cho c\u00e1c c\u00f4ng ty m\u1ed9t ph\u1ea7n doanh thu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm m\u00e0 h\u00e3ng ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n

<\/ins><\/div>\n

C\u00e1c lu\u1eadt s\u01b0 c\u1ee7a B\u1ed9 T\u01b0 ph\u00e1p \u0111\u00e3 t\u00ecm c\u00e1ch l\u00e0m suy y\u1ebfu l\u1eddi khai c\u1ee7a Rosenberg h\u00f4m th\u1ee9 T\u01b0 v\u1eeba qua, cho r\u1eb1ng Google c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Android c\u1ee7a m\u00ecnh b\u1eb1ng s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c t\u1eeb Google Play Store. Theo c\u00e1c lu\u1eadt s\u01b0 c\u1ee7a Epic Games Inc., c\u00f4ng ty \u0111ang ki\u1ec7n Google v\u00ec vi ph\u1ea1m ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n li\u00ean quan \u0111\u1ebfn c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, v\u00e0o n\u0103m 2021, Google Play Store \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 12 t\u1ef7 USD l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ea7n 71%.<\/p>\n

Rosenberg cho bi\u1ebft, \u0111\u1ec3 \u0111\u01b0a \u1ee9ng d\u1ee5ng Google v\u00e0o thi\u1ebft b\u1ecb, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i k\u00fd th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 MADA. \u00d4ng n\u00f3i, th\u1ecfa thu\u1eadn \u0111\u00f3 y\u00eau c\u1ea7u m\u1ed9t c\u00f4ng ty load tr\u01b0\u1edbc m\u1ed9t g\u00f3i g\u1ed3m 11 \u1ee9ng d\u1ee5ng Google tr\u00ean thi\u1ebft b\u1ecb, bao g\u1ed3m Search, Chrome v\u00e0 Play, nh\u01b0ng ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh.<\/p>\n

C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00f4ng d\u00e2y c\u00f3 th\u1ec3 k\u00fd ri\u00eang m\u1ed9t th\u1ecfa thu\u1eadn chia s\u1ebb doanh thu \u0111\u1ec3 \u0111\u1eb7t t\u00ecm ki\u1ebfm Google v\u00e0 tr\u00ecnh duy\u1ec7t web Chrome l\u00e0m t\u00f9y ch\u1ecdn m\u1eb7c \u0111\u1ecbnh. Rosenberg cho bi\u1ebft nh\u1eefng th\u1ecfa thu\u1eadn n\u00e0y th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n nhi\u1ec1u thi\u1ebft b\u1ecb Android h\u01a1n. Google \u0111\u00e3 tr\u1ea3 26 t\u1ef7 USD v\u00e0o n\u0103m 2021 cho c\u00e1c th\u1ecfa thu\u1eadn chia s\u1ebb doanh thu (m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 l\u00e0m ch\u1ee9ng tr\u01b0\u1edbc \u0111\u00f3 trong phi\u00ean t\u00f2a).<\/p>\n

Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi t\u1eeb lu\u1eadt s\u01b0 c\u1ee7a B\u1ed9 T\u01b0 ph\u00e1p Meagan Bellshaw, Rosenberg th\u1eeba nh\u1eadn r\u1eb1ng Google kh\u00f4ng \u0111\u1eb7t ra b\u1ea5t k\u1ef3 \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ed1i v\u1edbi nh\u1eefng g\u00ec c\u00e1c nh\u00e0 m\u1ea1ng kh\u00f4ng d\u00e2y ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0m v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c chia s\u1ebb t\u1eeb doanh thu.<\/p>\n

\u00d4ng n\u00f3i: \u201cCh\u00fang t\u00f4i kh\u00f4ng y\u00eau c\u1ea7u h\u1ecd chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ed1 ti\u1ec1n n\u00e0y”<\/em>.<\/p>\n

Rosenberg cho bi\u1ebft Play Store c\u1ee7a Google \u2013 n\u01a1i c\u00f4ng ty thu ph\u00ed 15% \u0111\u1ebfn 30% khi mua h\u00e0ng \u2013 c\u0169ng l\u00e0 \u201cm\u1ed9t ngu\u1ed3n doanh thu \u0111\u00e1ng k\u1ec3\u201d <\/em>v\u00e0 \u00f4ng <\/em>c\u0169ng b\u00e1c b\u1ecf \u00fd t\u01b0\u1edfng r\u1eb1ng c\u00f4ng ty ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng doanh thu c\u1ee7a Google Play \u0111\u1ec3 t\u00e0i tr\u1ee3 cho h\u1ec7 sinh th\u00e1i Android.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y<\/h2>\n

G\u1ea7n \u0111\u00e2y h\u01a1n, Rosenberg cho bi\u1ebft, Google \u0111\u00e3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00f4ng d\u00e2y c\u1ee7a M\u1ef9, k\u00fd k\u1ebft m\u1ed9t c\u1eb7p th\u1ecfa thu\u1eadn – m\u1ed9t th\u1ecfa thu\u1eadn chia s\u1ebb doanh thu v\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn cung c\u1ea5p ti\u1ec1n cho c\u00e1c c\u00f4ng ty \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd b\u00e1n nhi\u1ec1u \u0111i\u1ec7n tho\u1ea1i Android h\u01a1n. Theo c\u01a1 c\u1ea5u \u0111\u00f3, t\u1ef7 l\u1ec7 chia s\u1ebb doanh thu s\u1ebd th\u1ea5p h\u01a1n, nh\u01b0ng nh\u00ecn chung c\u00e1c nh\u00e0 m\u1ea1ng c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1eb1ng c\u00e1ch gi\u00fap b\u00e1n th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec7n tho\u1ea1i Android, \u00f4ng n\u00f3i.<\/p>\n

<\/ins><\/div>\n

\u00d4ng Rosenberg cho bi\u1ebft, v\u00e0o n\u0103m 2020, Google c\u0169ng \u0111\u00e3 \u0111\u00e0m ph\u00e1n l\u1ea1i th\u1ecfa thu\u1eadn v\u1edbi Samsung, chia th\u1ecfa thu\u1eadn chia s\u1ebb doanh thu duy nh\u1ea5t th\u00e0nh 3 ph\u1ea7n : M\u1ed9t t\u1eadp trung v\u00e0o t\u00ecm ki\u1ebfm, m\u1ed9t v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 m\u1ed9t v\u1ec1 ti\u1ebfp th\u1ecb. Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi, \u00f4ng th\u1eeba nh\u1eadn r\u1eb1ng th\u1ecfa thu\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a Samsung ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecfa thu\u1eadn \u0111\u1ea7u ti\u00ean bi\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Google tr\u1edf th\u00e0nh \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Rosenberg n\u00f3i: \u201cT\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0m cho c\u00e1c thi\u1ebft b\u1ecb tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n v\u1edbi iOS\u201d<\/em>.<\/p>\n

C\u00e1c th\u1ecfa thu\u1eadn c\u1ee7a Google s\u1ebd thay \u0111\u1ed5i \u1edf ch\u00e2u \u00c2u, n\u01a1i nh\u1eefng c\u01a1 quan qu\u1ea3n l\u00fd c\u1ea1nh tranh c\u1ee7a kh\u1ed1i li\u00ean minh ph\u00e1t hi\u1ec7n v\u00e0o n\u0103m 2018 r\u1eb1ng c\u00e1c h\u1ee3p \u0111\u1ed3ng Android c\u1ee7a h\u00e3ng \u0111\u00e3 vi ph\u1ea1m lu\u1eadt. T\u1ea1i \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u1ea5p ph\u00e9p cho 9 \u1ee9ng d\u1ee5ng c\u1ee7a Google, bao g\u1ed3m c\u1ea3 Google Play, \u00f4ng Rosenberg cho bi\u1ebft. Google c\u1ea5p ri\u00eang gi\u1ea5y ph\u00e9p mi\u1ec5n ph\u00ed cho \u1ee9ng d\u1ee5ng t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh v\u00e0 Chrome, tr\u00ecnh duy\u1ec7t web n\u01a1i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u00e3ng l\u00e0 t\u00f9y ch\u1ecdn m\u1eb7c \u0111\u1ecbnh. \u00d4ng n\u00f3i, n\u1ebfu nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3ng \u00fd \u0111\u01b0a hai \u1ee9ng d\u1ee5ng \u0111\u00f3 l\u00ean \u0111i\u1ec7n tho\u1ea1i, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 s\u1ebd tr\u1ea3 chi ph\u00ed c\u1ea5p ph\u00e9p cho c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a EU, Rosenberg cho bi\u1ebft, Google kh\u00f4ng tr\u1ea3 ph\u1ea7n doanh thu t\u00ecm ki\u1ebfm cho c\u00e1c n\u01b0\u1edbc trong kh\u1ed1i n\u00e0y.<\/p>\n

Tuy nhi\u00ean, trong nh\u1eefng t\u00e0i li\u1ec7u n\u1ed9i b\u1ed9 t\u1eeb n\u0103m 2019, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Google cho bi\u1ebft nh\u1eefng th\u1ecfa thu\u1eadn nh\u01b0 v\u1eady v\u1eabn c\u1ea7n thi\u1ebft v\u00ec \u201cquy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00e2u \u00c2u \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed9c quy\u1ec1n ho\u00e0n to\u00e0n c\u1ee7a vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c thi\u1ebft b\u1ecb\u201d. Theo c\u00e1c t\u00e0i li\u1ec7u, c\u1ea3 Microsoft Corp. v\u00e0 Amazon.com Inc. \u0111\u1ec1u \u0111ang \u201ct\u00edch c\u1ef1c theo \u0111u\u1ed5i c\u00e1c giao d\u1ecbch cho Bing\/Alexa tr\u00ean nh\u1eefng thi\u1ebft b\u1ecb kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi\u201d<\/em> c\u00e1c giao d\u1ecbch chia s\u1ebb doanh thu c\u1ee7a Google.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty, Google kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u00e0ng t\u1ef7 USD m\u00e0 h\u00e3ng n\u00e0y tr\u1ea3 cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 nh\u00e0 m\u1ea1ng kh\u00f4ng d\u00e2y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u1ed5i m\u1edbi v\u00e0 h\u1ed7 tr\u1ee3 h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m Android, gi\u00fap h\u1ecd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":0,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"wp:attachment":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}