{"id":348,"date":"2023-09-27T00:24:40","date_gmt":"2023-09-27T00:24:40","guid":{"rendered":"https:\/\/tastycounter.net\/index.php\/2023\/09\/27\/tham-vong-mo-rong-linh-vuc-mua-sam-truc-tuyen-cua-tiktok-doi-mat-voi-cac-bien-phap-han-che-tu-indonesia\/"},"modified":"2023-09-27T00:24:40","modified_gmt":"2023-09-27T00:24:40","slug":"tham-vong-mo-rong-linh-vuc-mua-sam-truc-tuyen-cua-tiktok-doi-mat-voi-cac-bien-phap-han-che-tu-indonesia","status":"publish","type":"post","link":"https:\/\/tastycounter.net\/index.php\/2023\/09\/27\/tham-vong-mo-rong-linh-vuc-mua-sam-truc-tuyen-cua-tiktok-doi-mat-voi-cac-bien-phap-han-che-tu-indonesia\/","title":{"rendered":"Tham v\u1ecdng m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a TikTok \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p h\u1ea1n ch\u1ebf t\u1eeb Indonesia"},"content":{"rendered":"<\/p>\n
\n

Tham v\u1ecdng m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a TikTok \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00fa s\u1ed1c l\u1edbn t\u1eeb c\u00e1c quy \u0111\u1ecbnh m\u1edbi \u1edf Indonesia nh\u1eb1m h\u1ea1n ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty n\u00e0y t\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t n\u01b0\u1edbc n\u00e0y.<\/p>\n

Indonesia \u0111ang c\u1ea5m c\u00e1c c\u00f4ng ty m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd, B\u1ed9 tr\u01b0\u1edfng Th\u01b0\u01a1ng m\u1ea1i Zulkifli Hasan cho bi\u1ebft h\u00f4m th\u1ee9 Hai. \u0110\u1ed9ng th\u00e1i n\u00e0y nh\u1eafm v\u00e0o TikTok c\u1ee7a ByteDance Ltd., c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ch\u1ee9 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eefng giao d\u1ecbch tr\u1ef1c ti\u1ebfp.<\/p>\n

Quy t\u1eafc n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c quy \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i m\u1edbi \u0111\u01b0\u1ee3c th\u1eaft ch\u1eb7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c B\u1ed9 Th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0a ra ngay sau ng\u00e0y th\u1ee9 Ba. Ch\u00ednh s\u00e1ch n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1eef cho 64,2 tri\u1ec7u doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba c\u1ee7a Indonesia, \u0111\u00f3ng g\u00f3p 61% t\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c n\u1ed9i, kh\u00f4ng b\u1ecb c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i ch\u00e8n \u00e9p. Hi\u1ec7n t\u1ea1i, TikTok l\u00e0 c\u00f4ng ty m\u1ea1ng x\u00e3 h\u1ed9i duy nh\u1ea5t cho ph\u00e9p giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n

Indonesia l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean v\u00e0 l\u1edbn nh\u1ea5t c\u1ee7a TikTok Shop<\/a> v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh t\u00ednh n\u0103ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 ng\u00e0y c\u00e0ng t\u0103ng \u1edf qu\u1ed1c gia n\u00e0y. TikTok \u0111ang \u00e1p d\u1ee5ng m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft \u1edf Indonesia nh\u1eb1m m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00e1c, bao g\u1ed3m c\u1ea3 M\u1ef9.<\/p>\n

V\u1edbi quy \u0111\u1ecbnh m\u1edbi, Indonesia s\u1ebd l\u00e0 qu\u1ed1c gia \u0111\u1ea7u ti\u00ean trong s\u1ed1 c\u00e1c qu\u1ed1c gia \u1edf \u0110\u00f4ng Nam \u00c1 ph\u1ea3n \u0111\u1ed1i TikTok.<\/p>\n

Vi\u1ec7c gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t n\u00e0y v\u1edbi Indonesia s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 then ch\u1ed1t \u0111\u1ed1i v\u1edbi c\u00f4ng ty khi c\u00e1c ch\u00ednh ph\u1ee7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e1nh gi\u00e1 c\u00e1ch qu\u1ed1c gia l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 h\u00e0nh \u0111\u1ed9ng nh\u1eb1m h\u1ea1n ch\u1ebf s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9 v\u00e0i th\u00e1ng sau khi c\u00f4ng ty cho bi\u1ebft h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 h\u00e0ng t\u1ef7 \u0111\u00f4 la v\u00e0o khu v\u1ef1c n\u00e0y. TikTok hi\u1ec7n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c l\u1ec7nh c\u1ea5m v\u00e0 s\u1ef1 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd c\u1ee7a M\u1ef9, Ch\u00e2u \u00c2u v\u00e0 \u1ea4n \u0110\u1ed9 v\u00ec lo ng\u1ea1i an ninh qu\u1ed1c gia.<\/p>\n

<\/ins><\/div>\n

TikTok \u0111\u00e3 ph\u1ea3n \u0111\u1ed1i ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. H\u00e3ng n\u00e0y l\u1eadp lu\u1eadn r\u1eb1ng vi\u1ec7c t\u00e1ch ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau kh\u00f4ng ch\u1ec9 c\u1ea3n tr\u1edf s\u1ef1 \u0111\u1ed5i m\u1edbi m\u00e0 c\u00f2n g\u00e2y b\u1ea5t l\u1ee3i cho h\u00e0ng tri\u1ec7u th\u01b0\u01a1ng nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia. C\u00f4ng ty cho bi\u1ebft m\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111ang d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng TikTok \u0111\u1ec3 ki\u1ebfm s\u1ed1ng.<\/p>\n

Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a TikTok Indonesia cho bi\u1ebft trong m\u1ed9t tuy\u00ean b\u1ed1: \u201cTh\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng nh\u1ecf truy\u1ec1n th\u1ed1ng \u1edf \u0111\u1ecba ph\u01b0\u01a1ng, b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i h\u1ecd v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u1ecba ph\u01b0\u01a1ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd\u201d. \u201cM\u1eb7c d\u00f9 ch\u00fang t\u00f4i t\u00f4n tr\u1ecdng lu\u1eadt ph\u00e1p v\u00e0 quy \u0111\u1ecbnh c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng c\u00e1c quy \u0111\u1ecbnh n\u00e0y s\u1ebd t\u00ednh \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi sinh k\u1ebf c\u1ee7a h\u01a1n 6 tri\u1ec7u ng\u01b0\u1eddi b\u00e1n v\u00e0 g\u1ea7n 7 tri\u1ec7u ng\u01b0\u1eddi s\u00e1ng t\u1ea1o li\u00ean k\u1ebft s\u1eed d\u1ee5ng TikTok Shop\u201d<\/em>.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn truy\u1ec1n th\u1ed1ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi TikTok Shop. C\u1ed5 phi\u1ebfu c\u1ee7a Sea Ltd., c\u00f4ng ty c\u00f3 \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u \u1edf Indonesia, \u0111\u00e3 t\u0103ng 12% trong phi\u00ean giao d\u1ecbch t\u1ea1i New York h\u00f4m th\u1ee9 Hai. GoTo Group, c\u00f4ng ty m\u1eb9 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Tokopedia, \u0111\u00e3 t\u0103ng t\u1edbi 5,8% trong phi\u00ean giao d\u1ecbch s\u1edbm \u1edf Jakarta.<\/p>\n

Kh\u1ea3 n\u0103ng ph\u00e2n chia ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a TikTok \u1edf Indonesia c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i 125 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (MAU) th\u00e0nh ng\u01b0\u1eddi mua s\u1eafm, mang l\u1ea1i l\u1ee3i \u00edch cho Sea’s Shopee, n\u1ec1n t\u1ea3ng gi\u1ed1ng nh\u01b0 TikTok Shop, ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba. Tokopedia c\u1ee7a GoTo, c\u00f3 34 tri\u1ec7u MAU trong th\u00e1ng 8 so v\u1edbi 138 tri\u1ec7u MAU c\u1ee7a Shopee v\u00e0 37 tri\u1ec7u MAU c\u1ee7a Alibaba thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Alibaba, s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n GMV c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n \u1edf Indonesia, v\u1ed1n chi\u1ebfm 90% doanh thu n\u0103m 2022 c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tham v\u1ecdng m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a TikTok \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00fa s\u1ed1c l\u1edbn t\u1eeb c\u00e1c quy \u0111\u1ecbnh m\u1edbi \u1edf Indonesia nh\u1eb1m h\u1ea1n ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty n\u00e0y t\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t n\u01b0\u1edbc n\u00e0y. Indonesia \u0111ang c\u1ea5m c\u00e1c c\u00f4ng ty m\u1ea1ng x\u00e3 […]<\/p>\n","protected":false},"author":1,"featured_media":349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":0,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media\/349"}],"wp:attachment":[{"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastycounter.net\/index.php\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}